The new visual identity builds on Vieser’s strengths and value promise and reflects on our history of 50 years and beyond.
The renewed visual identity reflects Vieser’s value promise
The renewal was done thoughtfully and respecting the long history of Vieser. The aim of the update was to clarify the understanding of the Vieser brand – why it is relevant and how it distinguishes itself from competition. Our vision, values and promise are strongly reflected in the renewed brand identity.
”At Vieser, we are deeply committed to our core values, with sustainability woven into the very fabric of our company culture. It’s vital that our principles—Caring, Collaborative, Dedicated, and Pioneering—reflect in our brand identity. We believe that by embracing these values, we can drive meaningful change and foster a more sustainable future”, highlights Annika Jyllilä-Vertigans, CEO, Vieser.
Simply smart living
Vieser’s vision to become the leading partner in smart living solutions across the Nordics was taken into consideration. As a forward-thinking Finnish company, we believe that Vieser is uniquely positioned to differentiate from the competition through the exceptional functionality and product design. We take pride in our innovative approach, striving not only to meet the needs of the customers but to exceed their expectations.
Vieser’s vision to become the leading partner in smart living solutions across the Nordics was taken into consideration.
“Vieser brand wants to express Nordic warmth – a natural, down-to-earth lifestyle with appreciation of high-quality, balance and well-being of people and the planet”, says Tiina Pekola, Head of Marketing and Communications, Vieser.
“We’re excited to highlight our commitment to quality and innovative solutions that enhance everyday life. Our motto, “Simply smart living,” reflects our belief that intelligent design and exceptional craftsmanship can effortlessly improve your lifestyle”, Pekola continues.
The brand’s visual identity update was carried out together with strategy and brand agency Co-founders
“Revitalising the essence of this truly innovative and successful brand was a challenge that we fully immersed ourselves in. Together with Vieser’s team, we created a brand narrative and visual identity that pay homage to the Ostrobothnian roots of the company, while envisioning the future of sustainable living“, says Alexandra Monsi, Senior Strategist, Brand & Culture, Co-founders.
Get to know our refreshed visual identity
The new look can already be seen across our digital channels and at our exhibition stands. The in-house implementation is still ongoing. Discover the essence of Nordic warmth and innovative functionality of Simply Smart Living in the video below.
More information
Tiina Pekola, Head of Marketing & Communication, Vieser
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Vieser designs and sells high-quality floor drain solutions and unique design covers and bathroom products. Production started in Kauhajoki in 1973 and today all production still takes place in Finland. Vieser floor drains play a small but crucial part in prolonging the life cycle of buildings. Since 1973, over 7 million Vieser drains have been installed in the Nordics.
Sustainable development is considered in the design of products and innovations, in materials, and in recyclability – throughout the value chain. Our goal is to serve the markets with stylish solutions that belong in the modern home and improve customers’ daily lives.